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Mobile Web Traffic Statistics [Infographic]

September 6, 2012

Our infographic “Mobile Web Traffic” covers the latest online mobile traffic statistics including mobile search engine shares, US M-commerce sales, Mobile Traffic to the Top 500 E-Retailers and lot more.

Infographic by – GO-Globe

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Mobile share of Web Traffic all across the World

Region20102012
Africa5.81%14.85%
Asia6.1%17.84%
Europe1.81%5.13%
North America4.71%7.96%
South America2.88%7.55%
Oceania1.46%2.86%
World Wide3.81%10.01%

Top 10 Countries with Highest Mobile Web Share Traffic

CountryMobile Share of Web Traffic
Zimbabwe58.06%
Nigeria57.89%
India48.24%
Sudan45.32%
Zambia44.24%
Uzbekistan42.77%
Laos35.66%
Malawi35.48%
Brunei34.05%
Libya27.68%

46% of US Population own Smartphone of Some Kind

Nearly 7% of US Digital Traffic connects from Non-computer Devices Non-Computer Traffic Share by Devices

DevicesTraffic Share
Mobiles/Smart phones64.4%
Tablets28.1%
Others7.5%

Top Smartphone Platform by Market Share

Smartphone platformMarket Share
Android50.1%
Apple30.2%
RIM13.4%
Microsoft3.9%
Symbian1.5%

Mobile Search Engine Share

Search EngineMarket Share
Google91.7%
Bing and Yahoo6.2%
Others2.1%

US M-commerce sales accounts for 3% ecommerce sales in 2012 and will reach 7% by 2016

YearUS M-commerce Sales (in Billions)
201210
201314
201419
201525
201631

Mobile Traffic to the Top 500 E-Retailers

Year%age of Visits
201113.4%
201224.6%
201339.0%
201453.2%
201560.6%

Top Reasons why consumer prefer M-commerce

Top Reasons%age
&;&;
On The Go Convenience63%
Special Discounts/Coupons52%
Easy to compare prices48%
Product not available in-store41%

Mobile Shopping Activities of Smartphone Owners

Shopping Activities%age
Take Product Picture37%
Locate Nearby Store32%
Search for Coupons31%
Research Products or Prices30%
Research Products or Prices at specific store28%
Send Product Pictures to Friends27%
Scan Bar Code26%
Read Customer Reviews24%
Check Store Inventory18%

Top Mobile commerce purchase categories

Purchase Category%age of Audience
Digital Goods47%
Clothing37%
Tickets35%
Daily Deals/ Discount coupons34%
Gift Certificates34%
Electronics32%
Physical Books26%
Airplane Tickets24%
Flowers21%