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Social Media Usage In Asia Pacific – Statistics And Trends

January 27, 2015

Did you know that the estimated social networking penetration in the Asia Pacific region sits at 25% currently? It’s an impressive figure, especially when you consider the fact that the Asia Pacific region accounts for 52.2% of global social media users. Check out our infographic, “Social Media Usage In Asia Pacific – Statistics And Trends”, to know more about the social networking penetration in this region. You’ll learn pertinent stats such as social networking penetration by region, country and many more interesting facts.

social media asia pacific

Infographic by GO Globe Shanghai website design Company

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Social Networking Penetration By Region

Region%age
South Asia7%
East Asia43%
Southeast Asia26%
Oceania44%

 

Social Media Penetration In Asia Pacific By Country

 Country%age
Taiwan64%
Hong Kong61%
Singapore59%
Australia57%
New Zealand57%
Malaysia53%
China46%
Maldives44%
Thailand36%
Philippines32%

 

97.3% of active social media users in the Asia Pacific region have accessed social media on their mobile devices.

Asia is central to Facebook growth, given that this region has more than 426 million monthly active users.

Time Spent On Social Media By Country

 

CountryTime spent (Hours per day)
Philippines4.0
Thailand3.7
Malaysia3.3
Indonesia2.9
India2.4
Taiwan2.4
Vietnam2.4
Singapore2.2
Australia2.1
Hong Kong2.0

 

Twitter Penetration In the Asia Pacific Region

32.8% of all twitter users are from the Asia Pacific region.

 Region%Age Of Twitter Users
Asia Pacific32.8%
North America23.7%
Western Europe16.8%
Latin America12.3%
Middle East and Africa7.2%
Central and Eastern Europe7.3%

 

Facebook Penetration In the Asia Pacific Region

Top 10 countries in the Asia Pacific region based on percentage of Facebook users.

 Country%Age Of Online Population
Indonesia96%
Vietnam94%
Malaysia94%
Philippines94%
Thailand93%
India93%
Hong Kong93%
Taiwan91%
Singapore91%
Australia78%

Twitter Penetration In the Asia Pacific Region

Top 10 countries in the Asia Pacific region based on percentage of Twitter users.

Country%Age Of Online Population
Indonesia84%
India67%
Philippines63%
Malaysia59%
Thailand57%
South Korea54%
Vietnam37%
Singapore36%
Japan36%
Australia33%